With the changes in the industry environment, the popular masterbatch products are no longer adapt to the fierce market competition, and functional masterbatch production of high-performance, energy saving and environmental protection of various types of plastic products will have a broad market. Therefore, the development of functional masterbatch products will become the key to enhancing competitiveness. If you want to strive for a higher market share, masterbatch industry must aim at cars, building materials, medical and agricultural chemicals, electronic information technology and other high-end market.
Functional masterbatch product standardization system construction is under way, as masterbatch products to functional support. China National Institute of Dyestuffs Masterbatch Secretary-General Qiao Hui said that the polypropylene (PP) masterbatch, high impact polystyrene (PS-HI) masterbatch two standards on April 1 this year Promulgated and implemented, polystyrene (PS) sheet mixed with masterbatch, hot and cold water with polypropylene (PP-R) pipe special masterbatch standard is expected to be promulgated at the end of this year.
Masterbatch industry should pay attention to efficient professional marketing network, the use of information technology and modern logistics technology to enhance marketing level. Advocate "Internet +", product + service, intensive development and other mixed industry model. The future of the functional masterbatch market will no longer be satisfied with the production of the product, but from the sale of products extended to the sales service, that is, through intelligent, networkable products to generate data to provide new digital services, thus opening up new revenue Source, optimize industrial control and management, maximize the use of limited resources, and ultimately reduce costs.